| The
Philadelphia Direct Marketing Association
(PDMA) hosted its annual celebration of the region’s
best direct marketing efforts and practitioners. The
event was held at World Cafe Live, 3025 Walnut Street,
Philadelphia, PA. The featured a live presentation of
the Direct Marketer of the Year Award
and the new Lifetime Achievement Award,
plus an exciting video announcement that revealed the
much-anticipated winners of the 2007 Benjamin
Franklin Awards for Direct Marketing Excellence
– or “Benny awards” as they are commonly
known. |
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